Sending campaigns
Engagement Platform
WhatsApp and email editor, flows and segments built on ticket data. Unlimited sends, priced by active contacts.
Explore engagement platformThe fan platform for live events
Move your crowd.
Innercrowd connects your fan database, email, WhatsApp and ambassador marketing to help you grow your audience from one event to the next.
EngagementAmbassador Marketing
Audience
The Festival
Add filterSave segmentSave segmentSave segment
ConsentisSubscribed
AND
Last event attendedin the last12 months
AND
Ticket for next eventisNot purchased
59,759contacts
ContactEmailPhoneLast event
Noor Vermeulennoor.vermeulen@example.com+31 6 1234 5678The Festival 2026
Jasper de Witjasper.dewit@example.com+31 6 2345 6789The Festival 2026
Amélie Laurentamelie.laurent@example.com+32 470 12 34 56Winter Edition 2025
Tom Bakkertom.bakker@example.com+31 6 3456 7890The Festival 2026
Lena Fischerlena.fischer@example.com+49 151 2345 6789Winter Edition 2025
Sofia Morettisofia.moretti@example.com+39 340 123 4567The Festival 2026
Daan Visserdaan.visser@example.com+31 6 4567 8901The Festival 2026
Marie Duboismarie.dubois@example.com+33 6 12 34 56 78Winter Edition 2025
Ólafur Jónssonolafur.jonsson@example.com+354 611 2233The Festival 2026
Priya Nairpriya.nair@example.com+44 7700 900123The Festival 2026
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Trusted by the teams who move crowds
Fan platform
An all-in-one solution
Compare the options for your campaigns and ambassador programme.
Ambassador App
Ambassador marketing
Your fan community promoting your events, fully managed or self served
Explore AmbassadorsWorks with your ticketing
First-timers to ambassadors
Give every fan a way to get involved
Build on each person’s connection to your event and give them a next step that fits.
First-timers to ambassadors
Give every fan a way to get involved
Build on each person’s connection to your event and give them a next step that fits.
Give them a reason to make a second visit. Follow up with what’s coming next and a clear invitation to return.
Recognise their connection to your event. Keep them informed about the next edition and invite them to bring someone new.
Tap into your most loyal ambassadors as a marketing channel. Let them promote your event, sell tickets and earn rewards.
In the words of event teams
“By using Innercrowd we can now clearly see who our fans actually are and make meaningful interactions with them.”
Jesse Pronk
Owner, Colorado Charlie
Customer Success
Bring live-event expertise into your team.
Our team helps you get the most out of your data and campaigns. Starting with the onboarding.
- Start with the right setup
- We help organise your audience data and set up Innercrowd around the campaigns you want to run.
- Run campaigns with event specialists
- Let our team manage your ambassador programme, guide participants and keep the campaign moving.
- Know what to do next
- Review results with our team and decide what to carry forward, adjust or try in your next campaign.
Ambassador Marketing
Turn your biggest fans into your sales team
Your most loyal fans already bring friends. Give them share links, quests and rewards, and every ticket they sell lands in your dashboard.
- Fan-to-fan ticket sales
- Coupon codes and share links per fan, created in your ticketing. Every sale is attributed to the ambassador who made it.
- Quests and rewards
- Ambassadors share the line-up, create content and bring friends along. Rewards unlock automatically.
REBiRTH Festival · Bobbie Photography
In the words of event teams
Organizers use Innercrowd to sell more tickets and build real relationships.
Bontgenoten“The WhatsApp Ticket Shop is a unique way of selling tickets that really fits our audience. For the second time in a row this year we almost instantly sold out.”
Read case studyKylie de Bont
Owner, Bontgenoten Festival
- Rebirth
“REBiRTH Festival 2025 significantly enhanced our online engagement with the target audience”
Read case studyCasey ‘t Hoog
Marketing & Communication Manager, REBiRTH
Colorado Charlie“We’re closer to our community now, and that also makes our platform stronger.”
Read case studyJesse Pronk
Owner, Colorado Charlie
Before we talk
Find answers about the fan platform, ambassador marketing, integrations and the demo process.
What is a fan database?
A fan database is a single unified record of every fan who has interacted with your event. It includes ticket purchases, engagement history and communication preferences. You own the data and can reach fans directly.
How does WhatsApp communication work?
You can send campaigns directly to fans through WhatsApp using our built-in tools. Messages feel personal and land where fans actually look. No rented audiences or algorithm dependence.
What is ambassador marketing?
Ambassador marketing organizes your superfans around applications, quests, ticket sales, content and rewards. You can run it yourself with our software or let our team manage it for you.
Which ticketing providers do you integrate with?
We integrate with major ticketing providers used by festivals, venues and event organizers. Your fan database syncs automatically with ticket purchases. Contact us to confirm your provider.
What happens during a demo?
We walk through the platform using your event as the example. You see how the fan database, campaigns and ambassador tools work together. The demo takes about 30 minutes.
See Innercrowd in action.
Book a demo and see how email, WhatsApp and ambassador marketing can work for your event.
Book a demo