Innercrowd+Paylogic (Eventim)

Turn Paylogic ticket buyers into returning fans.

Connect Paylogic to Innercrowd to reach ticket buyers through email and WhatsApp, sell tickets inside WhatsApp, and turn your community into active ambassadors.

Trusted by the teams who move crowds

  • Complex Maastricht
  • Freshtival
  • Fuse Brussels
  • Kingdance
  • Kingsland
  • MODUL'AIR
  • Onder de Radar
  • Oranjezoet
  • PLOEGENDIENST
  • REBiRTH Festival

Engagement Platform

Turn Paylogic ticket buyers into returning fans.

Use your Paylogic data to reach the right fans through email and WhatsApp—and bring them back for your next event.

  • Know your fans: bring their ticket purchases together in one profile
  • Find the right audience: create segments such as returning buyers or fans who skipped last year
  • Make each message relevant: send email and WhatsApp campaigns to the fans most likely to care

WhatsApp Shop

Make buying a ticket the next step in the conversation.

Take fans from a WhatsApp invitation to buying a ticket, with checkout details pre-filled from registration. Paylogic continues to handle orders, payments and access control.

  • A direct path to purchase: fans open their ticket shop from your WhatsApp message
  • Less typing: registration details are pre-filled at checkout
  • Connected to Paylogic: ticket orders stay with the provider you already use
Kingsland campaign 2026

Ambassador marketing

Turn fans into ticket sellers for your Paylogic shop.

Give ambassadors a personal ticket link to share with friends. Fans buy through your Paylogic shop, and Innercrowd tracks the sales each ambassador brings in.

  • Personal links: each ambassador shares a link to your Paylogic ticket shop
  • Sales tracking: ambassadors see their ticket sales in the app, while your team follows them in the dashboard
  • Rewards for selling: ambassadors earn points towards tickets, access and experiences

Keep ticket sales in your Paylogic shop. Run the ambassador programme yourself, or let our team manage your community.

See how REBiRTH activated its fan community

A crowd at REBiRTH Festival beneath a brightly lit stage

Case study

How REBiRTH grew their community into 32,256 completed quests

“REBiRTH Festival 2025 significantly enhanced our online engagement with the target audience”

Casey ‘t Hoog, Marketing & Communication Manager REBiRTH Festival.

32,256

completed quests

+111%

active ambassadors

Integrate & launch campaigns within days.

We help you connect your ticket data and put it to work for your next event.

  1. 01
    Paylogic (Eventim)
    Innercrowd

    Connect Paylogic

    Your team connects the account with our guidance. Paylogic continues to handle your ticketing.

  2. 02

    Your audience

    JD

    Jamie de Vries

    Previous ticket buyer

    Returning fansVIP buyers

    Build your audience

    Ticket data becomes fan profiles. We help you create useful segments for your next event.

  3. 03Ready to launch
    EmailWhatsApp

    The next one is yours.

    A new edition is on the way. Be the first to hear when tickets go live.

    Explore the next edition →

    Launch your first campaign

    We help you turn that audience into an email or WhatsApp campaign, with support as you get started.

We help you get started, from connecting Paylogic to setting up your first campaign.

Campaign tools

Create the campaign. Choose who gets it.

Build email and WhatsApp messages for the fans you want to reach.

  • Create an email in your event’s style, add your ticket link and choose your audience.

WhatsApp Business

Official WhatsApp Tech Partner

Your campaigns run directly on the WhatsApp Business Platform through our verified partner access. No middlemen, no unofficial gateways.

GDPR

GDPR compliant

Consent is managed per brand and per channel, fans can opt out with one tap, and your fan data is processed in line with the GDPR. Always exportable, never locked in.

Questions Paylogic (Eventim) organizers ask

Does Innercrowd replace Paylogic?

No. Paylogic stays your ticketing provider. Order handling, payment processing and access control keep running on Paylogic, while Innercrowd is the marketing layer on top.

Paylogic stays your ticketing

How current is the data?

Orders and personalisations flow in automatically. Most updates show up within minutes of happening in Paylogic.

Always in sync

Do we manage the ambassador programme ourselves?

You can run it yourself or let our team manage your community. Ambassadors take part in quests, share content and earn points towards rewards. Personal Paylogic ticket links and voucher codes also support fan-to-fan ticket sales.

Self service or managed

What help do we get with setup?

We guide you through connecting Paylogic, bringing in your ticket data and setting up your first campaign. In the demo, we walk through the steps for your event and what your team needs to provide.

Guided onboarding

What about consent and GDPR?

Innercrowd manages consent per brand and per channel: email, WhatsApp and push. Unsubscribing from one brand doesn't remove a fan from another.

Per-brand consent

What does it cost?

Pricing is based on your number of active contacts, with unlimited emails included. Archived contacts are free, so you only pay for the fans you actually engage. Book a demo for a quote.

Pay for active contacts

What happens to our data if we stop?

It stays yours. Export your contacts, consents and campaign history at any time. Your Paylogic account keeps running as it always did.

Your data stays yours

See Innercrowd in action.

Book a demo and see how email, WhatsApp and ambassador marketing can work for your event.

Book a demo