Innercrowd and CM.com announce strategic integration to strengthen community-driven ticket sales

Dutch tech startup Innercrowd, a leader in community-driven ticket sales, and CM.com, a global player in ticketing, customer engagement, and customer data platform solutions, today announced a strategic integration that embeds Innercrowd’s ambassador-driven promotion technology directly into CM.com’s suite of ticketing services.

This collaboration allows brands and event organizers to strengthen fan relationships and boost ticket sales by activating networks of ambassadors and influencers. Iconic names such as Amnesia Ibiza, one of the world’s most legendary nightclubs, and Par-T, the organizer behind celebrated festivals like Harmony of Hardcore, Festyland, and 7th Sunday, are among the first to implement the integrated solution across their events.

"Following strong growth in the Netherlands, Innercrowd is accelerating its international expansion through this partnership with CM.com," said Benjamin Havenaar, Founder and CEO of Innercrowd. "Brands increasingly recognize that building authentic community relationships is essential to their success. Together with CM.com, we are embedding community-driven marketing directly into ticketing and customer engagement, creating new ways for organizers to connect with and grow their audiences."

"Our mission is to empower organizers with technology that drives real results," said Bart Peute, Head of Product at CM.com. "By integrating Innercrowd’s ambassador platform into our ticketing and engagement solutions, we are offering clients a powerful new way to expand their reach, deepen fan loyalty, and maximize ticket sales."

CM.com’s advanced ticketing solutions, complemented by its broader customer engagement and customer data platform capabilities, are trusted by leading venues and organizers worldwide. Through the integration with Innercrowd, clients can now seamlessly leverage ambassador networks to drive event awareness and ticket sales, creating a powerful synergy between community engagement, word-of-mouth marketing, and ticketing operations.

With the 2025 event season underway, including major events such as Amnesia Ibiza’s season opening on May 10 and more than 150 events scheduled throughout the summer, the partnership between Innercrowd and CM.com will support festivals and events in building vibrant, loyal fan communities at scale.